​​​​​The New England Patriots are Super Bowl LI Champions after defeating the Atlanta Falcon in a thrilling overtime victory.  After trailing the Falcons by 25 points mid-way through the third quarter the Patriots, led by their star quarterback Tom Brady embarked on the greatest comeback in Super Bowl history and won the game in overtime.  Tom Brady captured his 5th Super Bowl title and became the winningest quarterback to ever play the game.  It was a tough and heart breaking loss for the Falcons who were looking to bring only the 2nd ever professional sports title back to the Atlanta area.  Both teams put forth tremendous efforts and when asked to comment on the game Tom Brady simply said the Patriots made a few more plays than the Falcons.  

Widely touted as the best Super Bowl game ever, this was the year the CRTC decided to exclude the Canadian transmission from simultaneous substitution with the US.  How did this affect the overall viewing?  Did viewing grow throughout the game? Was the peak during the halftime show as usual? Did the event bring in viewers who had never even watched a game during the season and who were the most prolific advertisers? 

​Get all the answers through our comprehensive Hot Topic report by emailing cbarr@nlogic.ca*.

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​​Other posts you may be interested in:

​Super Bowl 2016

Highlights from Fall TV 2016

Future TV 2016 - London Conference​