Snowpocalypse and Radio Tuning

Snowpocalypse and Radio Tuning

At the end of January 2011 meteorologists were predicting a massive storm, tracking up from the U.S., would hit Toronto and most of Ontario. As of late day on Tuesday February 1st it was thought that upwards of 30 cm of snow would fall in the Toronto area and residents were warned that significant amounts would likely fall overnight. While the area did awake to snow and high winds on Wednesday February 2, the storm was of less severity than expected in the Toronto area.

However, due to the expected severity of the storm it appears that many businesses and schools closed in anticipation. As a result, different patterns of radio tuning occurred on that day.

To receive a copy of this analysis, please contact Judy Cane, jcane@bbmanalytics.ca