PPM Radio: Format Benchmarks

PPM Radio: Format Benchmarks

These benchmarks come from a review of the Canadian radio PPM measured markets for 2011, specifically from Dec. 27, 2010 through to December 25, 2011, a total of 52 weeks. They are intended to provide reference points for individual stations.

The following formats were included: Adult Contemporary, Hot AC, Top 40/CHR, Rock (AOR/modern), Classic Hits, Classic Rock, New Country, News Talk, and Sports.

For a copy of the study please contact Judy Cane (jcane@bbmanalytics.ca) or Jack Cales (jcales@bbmanalytics.ca).