​​So much media analysis is done with the usual demographic splits: men vs women, 18-34's as a proxy for Millenials, and differences by household income to give a few examples. We think that audiences are more complex than that and we'd like to take advantage of all our tools and data sources to look at people differently. With the Academy Awards around the corner we thought we'd take this opportunity to have a quick look at Movie Buffs and movie viewing.​​