​In honour of International Women's Day (March 8th), we took a look at how women 25-54 consume media across the country.  While media buying behaviours tend to focus on women 25-54 as a group, we've uncovered significant differences in listening habits based on other demographic information.

​Based on our simple analysis of this target group we have developed 3 profiles of women aged 25 to 54, living in three different cities, and have imagined what one of their typical conversations could be.  Now imagine how all this can change as soon as their employment and family circumstances change. Read the story of Jo, Diana and Isabelle, and see our results by clicking on the middle button*. If Isabelle decides to go back to work part-time will she still consume as much TV and in the same way? And if Diana is able to work from home, will she still listen to the radio as much?

*Mus​t be an NLogic client and have an NLogic ID to view the report.

​​Other posts you may be interested in:

Audience segments: New Parents​

Valentine's 2016: Top radio advertising category​

​2016 Super Bowl Hot Topic​