In our October 30th blog post,
Value Village's Spooky Halloween Strategy, we looked at all radio spots that were categorized under Halloween to see which brands were really getting into the spirit. After taking another look we noticed that some ads were categorized under 'Haunt' and 'Costume' and therefore not included in our original analysis. As a result, Value Village is back on top across all markets with the exception of Toronto where Canada's Wonderland ran more than twice as many radio spots as Value Village.
Click on the pumpkins to hear the spots
|Canadian Blood Services|
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Canada's online shopping habits
A word from our fearless leader