Can Toronto be a world-class craft beer leader?
A couple of Toronto city counsellors are looking to grow the
sector and make Toronto the craft beer capital of the world, helping grow the
local economy with more jobs, and tourism.
But there are many skeptics out there questioning if this is really
possible based on the size of the market, total production capacity of a
microbrewery, and challenging regulations.
We thought we’d take a closer look at the RTS survey, Canada's largest syndicated consumer study with a sample of over
42,000 and a particular focus on the real-life similarities and differences
across Canada's major cities. Based on
the most recent Spring 2015 survey, Toronto, Montreal (Anglo) and Winnipeg have
the lowest consumption of craft beer in the past month. Does this mean Toronto will never be the
craft-beer capital of the world? No, but
they may have a bit more work to do than Quebec City or Ottawa where craft beer
consumption is almost double that of Toronto.
Here are some other interesting facts about craft beer drinkers we found
in the RTS survey.