Concepts simplified!

Concepts simplified!

I’ve taken different concepts such as Panel types and tried to simplify them down to the basics using imagery. Click the links below to view the documents.

• Sample vs Tuned Sample

• CMR (Spots) Stats

• Simultaneous viewing

Playback with Reach stats

• Panels – Mean vs Max

Dayparts and Time zones

Conventional stations

Median Age vs. Average Age vs. Weighted Average Age

AMA vs Rtg vs Reach

AMA & Impressions / Rtg% and GRP

Please direct any questions to Jordan Rothel via the contact form below.