I’ve taken different concepts such as Panel types and tried to simplify them down to the basics using imagery. Click the links below to view the documents.
• Sample vs Tuned Sample
• CMR (Spots) Stats
• Simultaneous viewing
Playback with Reach stats
• Panels – Mean vs Max
Dayparts and Time zones
Median Age vs. Average Age vs. Weighted Average Age
AMA vs Rtg vs Reach
• AMA & Impressions / Rtg% and GRP
Please direct any questions to Jordan Rothel via the contact form below.