What’s your story?
“Humans in all cultures come to cast their own
identity in some sort of story”*
At the 2015 BCAB, David Phillips spoke to broadcasters about
telling their own story. Everyone has a
story, and if the broadcast industry doesn’t tell theirs someone else
will. A story about the broadcast
industry is being told and right now it’s not a great story.
Take a good hard look at the TV and radio industry. Is it
really dying? Is radio dead? We’ve all seen the headlines but who is
telling that story? Who do you want
telling that story and how should the story be told? In this day and age, data is greater than
‘trust me’. ‘Trust me’ might have cut it
a while ago, but it certainly doesn’t anymore.
We’re in an age of greater accountability.
The good news is that you don’t have to be a total geek to
sell using data, because fundamentally, good data doesn’t sound like data. Good data focuses on the point of it all:
If you’d like David, NLogic's President and COO, to present the full presentation to your team, please
* Owen Flanagan, Duke University