Pittsburgh Penguins make history with repeat title

The Penguins have now won 5 Stanley Cups and are the first franchise in nearly two decades to win back-to-back championships.  Even without a Canadian team, viewing has skyrocketed.  The Cole Harbour native, Sidney Crosby is now officially one of the all-time greatest players in the history of the NHL.  He has won his second Stanley Cup in a row and third overall. The Canadian superstar is just the third player in NHL history to win back-to-back MVP trophies and only the sixth player to win it twice in their career. 

On average, over 4.5m Canadians watched the final game across the 3 networks (compared to just 192,000 for the Penguins very first game).  This tops the previous most watched game from Round 1, Game 2 (Toronto vs. Washington) which had 3.94m Canadians watching on average.

The final game reached 31.6% of all Individuals 2+ in Canada with 71% of total viewing coming from Eastern Canada.  In particular, Quebec Franco showed the most interest, reaching 36.7% of the population compared to 25% in Toronto.

​This and That

  • After 87 games 28.8m Canadians (Ind2+) have watched at least a minute of 1 game
  • Edmonton was the PPM market with the highest reach overall with 90.5% of them watching at least 1 min of 1 game
  • Vancouver was the lowest PPM market with 74.7% reach overall

To access our full report email cbarr@nlogic.ca​*.​

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